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Art Terminology

Artwork Requirements

By providing production ready artwork that follows these guidelines, your orders will be produced with the highest quality imprint and you will avoid unnecessary delays or charges.

  • All imprinting methods require production ready art that is sized to fit the product.
  • Adobe Illustrator® artwork saved as .eps or .ai files is preferred. We also accept artwork in the following formats: Macromedia Freehand®, QuarkXPress™, Adobe Photoshop®, InDesign®.
  • If production ready art is not provided, we will prepare it for you at a rate of $50.00 (X) per hour billed in 15 minute increments. You will be advised if the time is more than one hour. Examples of non-production ready artwork include: photocopies, Microsoft Office formatted files, business cards, etc.
  • Please specify the imprint location and size for the artwork otherwise the default product location will be used and artwork will be resized to provide the best fit.

Fonts

Convert fonts to paths, outlines or curves before sending. If this is not possible, include the fonts with your artwork. Font formats that are acceptable are Postscript Type 1, TrueType, Opentype, DFont and Multiple Master.

Trapping

Trapping is the process of overlapping adjacent colors to avoid multiple-color registration problems. Trapping, also called choke and spread, is necessary in screen printing. If you send your art in one of our accepted formats, we will create chokes and spreads (traps) for your artwork.

Bleed

An imprint is considered to bleed when the image runs to the edges of the product. We require an extra 3/16" of your image in order to bleed on a vinyl product. We cannot bleed on poly products.

Halftones & Tints

Halftones and screen tints are areas of color created by dots instead of solid ink coverage. Graduated screen tints are areas of color that gradually change their density from light to dark. Graduated screen tints below 10% will not print. Tints of 90% or more will print solid. Please keep screen tints between 80% and 20%. If artwork is sent in one of our accepted formats, we can ensure that halftones & tints will be printed at the optimal line screen & angle.

Line Screen

Line screens refer to the number of lines per inch in a halftone image. The lower the number, the larger and more widely spaced dots will be. Higher numbers allow reproduction of fine detail. For screen printing purposes, 65-85 line screens are required.